Have you ever wondered how click pens work? So did I there have been many a time that I have …
I feel bad for the people who have to make Bic pen ads.
They just can’t seem to get it right when it comes to women.
Remember the “Bic For Her” campaign a few years ago? The French pen brand launched a version of the classic Cristal with pastel colors and a thinner barrel it said was supposed to fit a woman’s hand.
When we think of the loss of handwriting as a common skill, we tend to think of it in terms of English handwriting.
But the Chinese are experiencing a similar issue with regards to traditional Chinese calligraphy. And now, as fewer and fewer people learn the painstaking handwriting craft, a core group of traditionalists are working to keep calligraphy alive.
A funny little bit of irony at work here: Apparently calligraphy is hot on social media sites like Instagram and Tumblr.
First, there was an article by Business Insider about how calligraphy gets a lot of attention on Tumblr. The article cites the “in a brush” Tumblr and the 13K+ notes on one widely seen example of hand-lettering.
