Bic Pen Ads Take Another Misstep

Bic Ad Boss Lady

I feel bad for the people who have to make Bic pen ads.

They just can’t seem to get it right when it comes to women.

Remember the “Bic For Her” campaign a few years ago? The French pen brand launched a version of the classic Cristal with pastel colors and a thinner barrel it said was supposed to fit a woman’s hand.

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Keeping Chinese Calligraphy Alive

Keeping Chinese Calligraphy Alive 1

When we think of the loss of handwriting as a common skill, we tend to think of it in terms of English handwriting.

But the Chinese are experiencing a similar issue with regards to traditional Chinese calligraphy. And now, as fewer and fewer people learn the painstaking handwriting craft, a core group of traditionalists are working to keep calligraphy alive.

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A Whole Bunch Of Google Pens

Google Pens

At the risk of sounding like a fanboy, I like Google.

Chrome, Google Earth, Android, those funny little driverless cars. I even liked the movie “The Internship,” even though it was just a two-hour commercial for Google.

They make good stuff.

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