Zebra Pen And The College Basketball Invitational

Zebra F301 Black

We’ve been getting a laugh at the response from people on Twitter to the start of this week’s College Basketball Invitational.

The basketball tournament – presented as an alternative for teams that didn’t make it into March Madness – is sponsored by Zebra Pen in the US, where Zebra is not as well-known a name as, say, Pilot.

The general reaction to Zebra’s sponsorship of the CBI has been like this one, from @twittsburgh: “…I seriously thought it was an animal pen.”

OK, so for those of you who are curious, Zebra Pen is exactly what it sounds like, a company that makes ink pens, and quite good ones, at that. And yes, a few, but not nearly all, of the pens are striped.

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