Bic Pen Ads Take Another Misstep

Bic Ad Boss Lady

I feel bad for the people who have to make Bic pen ads.

They just can’t seem to get it right when it comes to women.

Remember the “Bic For Her” campaign a few years ago? The French pen brand launched a version of the classic Cristal with pastel colors and a thinner barrel it said was supposed to fit a woman’s hand.

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Ink, A Documentary For Penthusiasts

Ryan Couldry InkDocumentary

A short Canadian documentary has been making the rounds of the pen community this summer, and for good reason.

It’s a brief, delightful ode to pen, ink and handwriting as an art form.

Ink was directed by Toronto filmmaker Ryan Couldrey and focuses on Tanja Tiziana, a freelance photographer with a passion for pen and ink.

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Recommended: Lifehacker’s Notebook Guide

Field Notes 48 Page Memo Book

Here’s a bit of pen-and-paper reading that deserves special mention.

Trent Hamm has written a piece at Lifehacker on using a pocket notebook to simplify your life and increase your productivity, both personally and professionally.

It’s a couple of months old, but still an excellent guide, very thorough and methodical in its approach to making a notebook part of your everyday carry.

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