Geico shows that pen IS mightier than sword – sort of

We’ve all heard the cliche, “The pen is mightier than the sword.” The makers of Geico insurance commercials have, too, apparently. They’ve produced a brilliant new commercial that proves the theory, in a roundabout way.

The commercial is part of Geico’s “Rhetorical Questions” campaign, in which actor Mike McGlone poses questions that have obvious answers, such as “Do dogs chase cats?” and “Does it take two to tango?”

In case you’re curious, the pen/sword line seems to have originated nearly 200 years ago in”Richlieu; Or the Conspiracy” by British playwright Edward Bulwer-Lytton.

By the way, if any of you sharp-eyed readers recognize the pen in this commercial, let us know.

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Tony Bridges

As a seasoned journalist and freelance writer, I've spent over three decades telling stories and exploring the world through the written word. With a passion for writing instruments, I found my niche at The Pen Vibe, a blog that shares our collective fascination with pens, pencils, and other tools that have shaped the art of writing.

2 thoughts on “Geico shows that pen IS mightier than sword – sort of”

  1. I am interested in the “gadget” the Japanese gentleman used to vanquish the Ninja. Does it actually exist? Where could one obtain such a gadget if it does exist? Please advise and assist. Thank you, Lloyd Thompson. (


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