Staples is trying to make ink pens cool to kids with its new series of back-to-school promos.
And the huge office supply store is using Rico Rodriguez – Manny from the hilarious TV show ‘Modern Family’– to help do it.
In case you don’t know Manny, he’s the 11-year-old son of Jay and Gloria Pritchett on the hit ABC show about a complicated, hapless and good-hearted family from Southern California. Manny is wise beyond his years, a budding poet who drinks coffee and wears dinner jackets, and usually falls victim to his own attempts at being a suave ladies’ man.
He’s also one of the funniest and most popular characters on the show, which makes him the perfect pitchman to sell pens to kids who probably don’t use them much otherwise.
