OK, so we know this is a little old, but it recently showed up as a marketing case study, and we just had to share the Bic Prank with all you who may not have seen it.
The story is this: BIC Cristal is a top-selling pen all around the world, with more than 100 billion sold as of 2004, but apparently writers in Germany weren’t getting the message. Bic decided to step up its marketing there, but with a low budget, there was only so much that could be done.
Some marketing genius came up with an idea for what became the Bic Prank.
